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How to prepare a digital marketing plan for a jewelry brand in India?

The jewelry segment is a prominent area that enjoys greater sectoral benefits and profitability than others. This segment shares a great symmetry with festivals like Diwali and Dhanteras and is an inevitable part of every great function like marriages, engagements, or other accounts of celebration. However, a highly competitive market poses certain challenges for jewelry makers to effectively chart their business strategies that stand them out, generate more leads, and build strong relationships with their customers. The greater challenge the jewelry makers face is the increasing influence of online shopping and pre-established brands. In this blog, we will try to understand the importance of the digital presence of their business and how it can benefit them not just for survival but to achieve exponential growth as well.

Understanding the Indian jewelry market:

The Indian jewelry market showcases a complex, diverse behavior pattern of consumers. Rapidly changing designs and patterns, price fluctuation of precious metals, completion from contemporary imitative products, price-sensitive customers, and various other reasons are some of the major challenges that make this segment profitable and vulnerable at the same time. Besides, online shopping sites, brand positioning, and effective digital presence are some of the crucial things that make it necessary for the makers to look for digital solutions that leverage their business. Here are some of the important things that they can consider while planning their marketing strategy:

Creating a digital marketing plan:

What comes to your mind when you think of promoting your business largely depends on what you expect from your business. Your business plan can have one core objective to focus on or many. All you need to do is prepare a list of expectations so that you adhere to them effectively and develop a clear goal to accomplish.

Defining your goal:

one may think of augmenting the sales volume for greater profitability, increasing leads or customers for his business, evolving as a strong brand, or any other goal. The objectives of all these might seem similar yet have a distinct strategy and period to achieve. Augmenting sales volume may be a temporary phenomenon that can be created through different promotional offers and largely depends on the business season as well. Increasing leads or customers is essential for survival and keeping your business floating. Similarly, brand building and positioning require a relatively greater period and effort to produce the result. A marketing mix strategy can also be used as an effective way to prepare a digital marketing plan.

Identifying the target audience:

Give it a thought, as who could be your real target audience? In other words, product assortment will help you to choose different target audiences to address. Fashion jewelry will attract youngsters who are more enthusiastic to follow the trend and remain popular in their group. Similarly, people also prefer certain products as a gifting option for different occasions, especially for marriages, anniversaries, birthdays, or some festivals as well. Bridal jewelry is usually attractive to those who are ready for a nuptial. Coins, deity idols, offerings and so many categorizations and segments that you create can have a different target audience and occasions to promote your business. 

Vigoring digital footprint:

For greater brand promotion and sales, your digital presence across various channels is essential. With the growing rate of internet penetration and social media trends, you have to choose the right platform and target audience to address and pitch your products. Many sellers and makers make the mistake of bombarding the promotional campaign of every platform or randomly selecting the channel that fails to serve their purpose. One must keep in mind that the audience and their preference are not the same across every platform, as a reason they will exhaust their budget but won’t get the desired result at the end of the day.

Channels and tools for promotion:-

There is a wide range of tools and techniques available that can help you to escalate your business to new heights. As mentioned above, one can choose the appropriate channel and tool as per business goal or can use a combination of them all depending on his budget.

• Website development:
Get a professionally designed website to showcase your products and an effective tool to communicate with your audience. Having a professional website also helps you build trust with your customers as well. It is an effective tool for brand-building activities too. In today’s competitive market, it can help you to showcase your products with high-quality images with minimalist designs, an online ordering facility, inventory details, new products, different offers, and so on to enrich the audience experience and facilitate them to choose the right product for ordering.
• Social media campaigns:
You can also interact with your customers over various social media platforms like Instagram, Facebook, and Pinterest, which are prominent sources to showcase your products and offers through greater channel reach and an active user base.
• Email marketing:
This is one of the effective tools that allows you to directly communicate with the audience. A careful selection of personalized promotions, new product arrivals, offers, and updates can be directly sent to the audience in the form of a newsletter or campaign, which also helps to craft a bond with the audience and customers to augment your business growth.
• Content marketing:
content marketing is used to inform and educate audiences and customers about products and services that someone wants to pitch. However, the message is conveyed in such a way that it does not directly push sales. Blogs, videos, and tutorials are some of the prominent ways through which one can interact with an audience. In the case of the jewelry segment, product care, styles and trends, and brand leadership, one can pitch the audience. Using lifestyle video shoots, behind-the-scenes craftsman skills of manufacturing jewelry, encouraging customers to share their photos wearing your jewelry or tagging you in a post, styling posts and collections, and hosting live sessions for product promotion are some of the crucial things that can boost your brand performance and business growth.
• Search Engine Optimization:
A digital marketing campaign can also incorporate optimization of your business website through scaling up your ranking on Google, augmenting visibility, local search augmentation, meta description, keyword search, header and image, and Google My Business verification. It will help the audience and customers to navigate your products and offerings easily.

Effective implementation of a digital marketing plan:

Through different available tools and platforms, one can devise an effective strategy that perfectly aligns with his business objective. Usage of infographics explaining the history of a particular jewelry style, gemstones, styling, and caring tips; publishing articles on choosing the perfect engagement ring; jewelry trend of a particular year; collecting email addresses of visitors through the website, social media, or in-store promotion; articulating local searches through Google My Business listing; On-page SEO and keyword search would provide enough content to prepare a ground for segmentation and positioning your business through customer preferences, purchase history, and demographic data.

Monitoring and analyzing the performance:

Once you have successfully implemented your marketing campaign, the next thing that you need to do is to regularly monitor the performance of your campaign. One can use Google Analytics to monitor website traffic, user behavior, conversion rates, social media engagement rates, post-performance, click-through rates, and unsubscribe rates. Analyzing open rates are some of the techniques that will help you to understand your campaign performance.

Adaptation and market insight to evolve: Monitoring industry trends, consumer behavior, and the shift and enabling solicit feedback from customers regarding their purchase experience and preferences will also help you to refine your offerings and plan accordingly to promote your business and brand.

Conclusion: In today’s world, visibility and presence are key to the success of any business. A comprehensive digital marketing plan not only enhances your business visibility and customer engagement but also drives sales. Your digital marketing plan will benefit your business through a strong online presence and social media leverage while benefiting your business in the long run. 

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Business Website Designing Services—a smart move to grow your digital presence.

A wise quote goes, “Business of Business is Business," which means doing business the way it has to be done. However, people are often stranded to prioritize their importance, which augments their business. In an evolving landscape of digital presence, your website is not merely a luxury but rather a necessity. Most businessmen are preoccupied with the notion that any website will do the needful. Surprisingly, numerous accounts claim that most of the business websites are not aligned with business strategies and other services, which fails to drive the expected result. It is worth mentioning that the behemoth search engine Google’s decision to phase out the basic websites created through Google business profiles raises much concern and attention among businessmen to go for best business website designing service company . With the help of this blog, let's delve into the importance of having a professionally designed business website that presents user behavior and benefits.

End of free Google websites: As per the recent Google notification released a couple of months ago. The company has decided to take the necessary action against those businesses that were relying on the free Google Business Profile website. The company has already given the business owner until March 2024 to look for alternate options, such as creating a new website or redirecting visitors to their existing Google Business Profile. The decision has created a new challenge for business owners, as going for a new website will not only cost them important clients but also add expenses to their business. The most preferred option to go for a Google business profile is also to offer a temporary respite to the problem of limitations. The reasons are as follows:

• Branding Limitations: GMB, or Google Business Profile, is merely a way to authenticate your business and highlight your services. It does not provide complete control over branding; for a reason, a businessman must anyway go for a dedicated professional website. Moreover, your brand identity, viz., color, logo, company details, design, and certain services, will also be affected, as your Google business profile offers certain information, not the complete details. Which may cause you to lose your business identity and promotion at large. This will also disconnect your target audience from your business.
• SEO Limitations: A dedicated website gives you leverage in terms of digital advantage, whereas a Google business profile has very few SEO benefits. Having a dedicated, well-designed website has the advantage of sharing crucial business details and necessary information, creating promotional offers, lead generation, and, above all, attaining a higher Google ranking in search results. Besides, it also creates a strong bond among customers and builds trust among visitors to rely on your business. A new customer always devotes enough time and appreciates the way you convey your message.
• Limited Functionality: You have to understand it clearly, as Google Business Profile is merely a tool to support your business but not the complete solution. One cannot think that it has the same advantages as your website. It supports only the basic functions of your business. However, a dedicated business website will allow you to showcase your products and services, generate leads through form filling, add shopping carts, use online business augmentation, and much more.

How does it matter?

No one knows where the shoe pinches except the wearer. Think from a user perspective. This will help you understand what a customer likes and how to enrich his experience. Business website design services are professionally crafted services that are devised keeping users' perspectives in mind. Here are some facts about how it can help you with brand building and promotion as strategic tools.

• First impressions matter: Research data shows that users usually form an opinion in a mere 0.05 seconds about a website. In such a case, your website should be lucrative and crafted well enough so that people love browsing it and stick to exploring more. Poorly designed websites can not only negatively impact your brand but also drive them away. Your first impression has a lasting impact.
• Clarity means a lot: Nearly 61% of users expect to find what they are looking for within five seconds of landing on your website. Make it countable. What message you want to convey, what services you offer, and what you are pitching should have a synchronization so that it can bear the desired result and augment user satisfaction and engagement for a long time.
• Credibility issue: What most businessmen miss is that merely having a website does not serve your purpose but rather may have an inverse effect on your business. Data shows that 57% of users don’t recommend a business that has a poorly designed website. One must understand that it is not just a business tool but a valuable asset to your business. Taking advantage of the optimal output of the resources is the key factor of success. Never compromise with anything that will do.
• Appearance—the game-changer strategy: According to the research data, nearly four out of ten users reported that they would not like to visit a visually unappealing site. User-friendly, easy to navigate, a call-to-action feature, and high-quality visuals are key, important things that a business website must have. Approximately 48% of users said that web design plays a crucial role in determining the credibility of the website. Similarly to this, 38% of users reported that they would not like to visit a website if the layout of the website is unattractive. Undoubtedly, the first impression of a business builds the overall perception of the company, and having a great-looking website is indeed a blessing.
• Latency rate: The latency rate is the time a website takes to load. Approximately 47% of users believe that they cannot wait more than two seconds to load the website and prefer to leave if it takes more than that. Due to the increasing number of mobile users, fast downloading of websites is gaining importance these days. Moreover, slow downloading speeds can impact the bounce rate (visitors leaving the site) and conversion rate. The average bounce rate lies between 41% and 55%. which means that visitors are not engaged with the website beyond the first page. This usually happens due to a lack of relevant and engaging content, difficulty navigating, and other factors that distract the user experience.
• Mobile-Friendly: Different reports show that users usually prefer to visit a website that is mobile-friendly. 74% of users reported being likely to prefer a mobile-friendly website. This shows the growing importance of website optimization to provide seamless connectivity and a user-friendly approach. Moreover, as per statistica, the Q4 result for 2023 shows approximately 54% of all web traffic is generated through mobile phones. The trend is also very important for aligning SEO strategies to increase mobile traffic.

Conclusion: In the evolving digital market, it is really important to have a dedicated business website to get the maximum benefit. The recent Google announcement has come as a blow to the businesses that were using the free Google websites. It is high time to look for business website designing services to enjoy digital excellence. The professionally crafted website has its advantages, unlike managing its own. It can not only invigorate your brand presence but also allow you to stay ahead of the competition.

How to find the best digital marketing company in Lucknow that understands your business needs?

Have you ever had to choose between the best digital marketing campaign and brand promotion activities and find the right partner to go with? Probably, your answer would be affirmative. It haunts you and needs to be addressed. You may come across such situations very often. Still, in most cases, it takes a back seat due to your limited reach to find the best digital marketing company in Lucknow that addresses all your business concerns. Here are the key things that you should keep in mind while thinking about going digital with your business: -

Why and how does it matter to you?

Ever since digitalization took place, it has become crucial for businesses to have a technological advantage. Moreover, it is not confined to merely social media posting and traditional business tactics that seldom drive results. Rather, it will have a more pervasive effect on your business and growth. Lucknow, being the home to many companies and corporate offices, hosts various challenges and opportunities for your business.

According to Exploding Topics website data, there are 92.3% mobile internet users, which accounts for 4.32 billion active mobile internet users. Most importantly, more than 60% of web traffic is generated by mobile internet users worldwide. India alone accounts for 75.96% of mobile internet traffic. India ranked 10th, with 57.3% of users using e-commerce portals for shopping. In such a case, it is imperative to have a technological advantage over your business to make your brand more pervasive.

Social media presence: As per a Statista.com report for 2023, there are nearly 462 million active social media users in India. What’s app penetration is recorded at 83%, while Instagram accounts for more than 80% for the third quarter of 2023. More than 2 million viewers watched live streaming of the IPL in 2010 on YouTube. Statistical data shows that currently there are more than 3 billion active monthly users, and if we go by the meta platform, all four social media platforms, such as Facebook, Facebook Messenger, What’s App, and Instagram, have more than 1 billion active monthly users. The increasing influence of internet penetration and social networking opens various avenues for marketers and brand promoters. Besides, digitalization has made it possible to reach your brand across geographical territories. That is why more and more companies are charting their media messages, primarily focusing on such platforms and augmenting their reach.

Market-driven strategic alliance: According to a startling report, many business ventures fail because of their poor communication with the audience. The pandemic scenario has validated the logic that having a digital presence is not just a marketing grimace but the need of the hour. Various edutech, online shopping sites, and sectors like hospitality and investment, food, and beverages came up with the idea of promoting an online business model. However, the post-pandemic moment focused on creating a business model that could survive or have an online and offline advantage. According to the 2021 record, Uttar Pradesh has topped in digital payment across the country. The data shows that digital transactions through different modes such as UPI, online banking, mobile banking, and debit cards have gained importance over the years.

This shows changing consumer behavior and the need for digitalization in your business.

Why does a local partner mean a lot?

As discussed above, clear communication is the key to the success of your business. Having a local partner fosters the chances of creating a strong communication channel that requires frequent interaction and understanding of the market. However, it has various key aspects to be highlighted, such as:

• Local Expertise: Having a local expert has many benefits, such as a deep and better understanding of the local market, understanding competition, frequent interaction and follow-up, and much more. Besides, it also helps to develop a good rapport with better negotiation, which has some additional benefits that can help you in the long run.
• Cost-Benefit: Unlike metro cities and other areas, the cost-benefit is greater in the case of a local player. Besides, it also has a quality and variety of services that are subject to negotiation, undoubtedly with no service compromise.
• Building Relationships: Another great benefit that one can avail of is building a strong relationship with vendors that have accessibility to other local agencies, which helps to drive better and faster results than others.

Factors to consider: While choosing a digital marketing company, certain key points must be kept in mind for partnering for good.

• Experience and Expertise: Look for a company that has a proven track record, several projects handled, digital expertise, an expert team, and commitment so that you get the desired result without hustle and compromise..
• Service Offering: Focus on the services you are looking for and fix up with experts to learn the techniques by which you can augment your business reach, promote your brand, and attract more visitors. Whatever your business goal, prepare a plan and move ahead with strategies that align your business with digital marketing..
• Return on Investment (ROI): Everything has a price, and undoubtedly there are benefits as well. Ask your digital partner agency how their plan and services can offer you the best result. Scalable results are the parameter that ensures that you are on the right track. Lead generation, conversion ratio, number of visitors, and impressions are the techniques to check the performance matrix of your investment..
• Transparency and communication: As mentioned above, your association with a local digital partner comes with the added advantage of frequently updating you regarding market trends, changes in campaigns, local market benefits, and so on. It also shortens the delivery time if you have a good rapport, so you can stay abreast of the market and take advantage of it..
• Team strength: Get details of the team members' expertise and exposure in their domain. This will help you find the right partner to be associated with. Their professional team will understand your requirements without discussing long hours of your crucial business time and offer you the best services for your business..

Conclusion: In today's competitive world, where digitalization of business is very common and impacts modern-age business, a different trend has been observed as the wind is blowing towards Tier-II and Tier-III cities. Investors, companies, and corporations are finding such places more lucrative in terms of cost-benefit and digital advantage. Lucknow is one of those cities that has been gaining an importance for quite some time. Similarly, it has also been very important for such companies to partner with local digital marketing agencies that understand their requirements and offer solutions that address their concerns. In this blog post, we have highlighted the concerns and charted the strategies that will help you find the best digital marketing company in Lucknow.